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5 Ways to Increase Restaurant Traffic

5 Ways to Increase Restaurant Traffic

The restaurant business has endured a great amount of change over the past year. Like many others, restaurant owners and staff demonstrated tremendous resiliency and developed creative solutions to serve customers through carryout, outdoor dining and other social distancing practices.

As restaurants welcome customers back, there are many new protocols to follow from cleaning and seating to service and atmosphere. Here are five tips on how to help increase traffic as things are opening up and getting back to the new normal.

Increase Social Media

Posting once or twice a week may not be enough to let people know your doors are open and you are ready to welcome customers. Think of ways to engage your audience. Post a picture of a new menu item, post appetizer or drink specials, and remember to invite customers to come dine with you.

Expand Happy Hour

The new work-at-home structure has allowed a lot more flexibility in today’s workforce workday. Many are able to start their day early and are ready for lunch by 11:00 a.m. or for an afternoon snack and drink by 4:00 p.m. Depending on your location, happy hour can include specials on appetizers and not just drinks and start as early as 11:00 a.m.

Promote New Menu Items

During the past year, many restaurants had to go to a reduced menu. Customers may have missed their old favorites so adding them back to the menu gives them another reason to visit your establishment. Don’t feel like you need to add them all back at the same time, add them back as you are ready and be sure to have your staff promote these favorites as they get added back to the list.

Keep a Clean and Maintained Facility

This one will remain a top priority as people often associate a well-kept and clean restaurant with the quality of food. If there are tears in seat cushions or cracks in bathroom counters or tabletops, customers have reason to believe the restaurant isn’t interested in safety and cleanliness and they may decide not to return. Keep a cleaning service and a repair service on retainer to manage your budget, and to ensure your customers have an excellent dining experience.

Deliver Service with a Smile

Thank customers for coming back. It’s no doubt this past year has been a challenge, and customers have felt a lot of the pain too. Many restaurants not only thank the customers for being there, but the staff also lets customers know, “We’ve missed you and we’re glad you’re back!”

Surface Repair Service can provide full-service repairs to a single restaurant project or for an entire chain of locations across Iowa. We pride ourselves on quality work to support Iowa’s businesses to offer clean, safe, and well-kept furniture and surfaces. Give us a call at (515) 276-5453 for a free quote and consultation.

If you are a hot tub owner, you know they are a large investment. It takes a lot of maintenance and care to keep an outdoor spa running and looking great. Keeping up with care from normal wear and tear can help so you get to enjoy it much longer without having to invest in removal and replacement. It is inevitable that your hot tub will slowly wear out. Especially outdoor spas that are exposed to the elements. Rain, snow, harsh UV rays, wind and humidity can play a huge role in breaking down your tub. The most insignificant rips, cracks or fading can be detrimental to the overall health of a hot tub if left unnoticed.

Hot Tub Covers

Hot Tub Covers are the first line of defense against unwanted debris and prolonged contact with the elements. When cleaning your cover inspect for rips, tears and signs that it is wearing. Minor tears and rips can be easily fixed before it causes bigger punctures, unwanted odor or mildew build up.

Spa Cabinets

The outside surface of your hot tub is most likely the most worn area of your hot tub because of its constant exposure. The cabinet has a huge impact on the appearance of your hot tub, but tends to be the most neglected. Cleaning and inspecting your cabinets every few months is important for preservation. Wooden hot tub cabinets can be stained or oiled annually to keep them fresh looking. While composite spa cabinets can be cleaned and cared for with non-abrasive cleaners and protectants much like your vinyl spa cover.

Spa Shells

A hot tub’s shell can be made up of a variety of different materials. The shell will need to last for the entire life of your spa, and its condition can make or break your decisions of repairing or replacing altogether. Fortunately, small cracks and scratches can be repaired before they become an issue. Most damage to the hot tub’s shell will need immediate attention to ensure no further damage is caused and will require you to empty and tend to the issue big or small as quickly as possible before further use.

Surface Repair Service

Keeping up with repairs will make maintenance easier and can eliminate bigger much more expensive problems down the road. The surfaces of your tub protect the other elements from damage and wear. If your hot tub is looking a little tired and worn-out, Call us for surface restoration. Refinishing your hot tub is the practical, low-cost alternative to replacing your hot tub altogether.